When Does Instagram Get The most Engagement?On February 13, 2023 by Bryan Campbell
One must always be aware of the optimal posting time on Instagram. This is because the disparity between the number of likes and comments your posts get can’t help but catch your attention if you post on Instagram at random.
By Thursday morning, your carefully arranged latte art in a hip coffee shop photo may rack up a lot of likes, but on Tuesday, it may not even make the cut. And what’s a girl to do?
It’s common knowledge that posting your photos at optimal times of the day increases their chances of going viral, but did you know that these periods vary from day to day?
It seems that the middle of the night is the best time to post on social media because there are less people online and those that are online are more likely to engage with your material.
On top of that, your update should be the very first thing people see when they log in to their accounts first thing in the morning.
However, the criteria differ considerably when seen on a daily basis.
In order to maximise your Instagram reach, consider posting at these times:
- Mondays at 7 and 10 o’clock
- On Tuesday, between 3 and 10 p.m.
- Every Wednesday at 5:00 PM
- Every Thursday, at 7 AM and 11 PM
- on Fridays between the hours of 1 AM and 8 PM
- Times on Saturdays at 12 a.m. and 2 a.m.
- Sundays at 5 o’clock
Dedication dwindles considerably every day between 4 and 6 p.m. There seems to be some motion in the mornings, possibly because people can read the latest news whenever they want to.
When is the optimal time for various businesses to share Instagram content?
- Optimal Instagram Posting Time for the Tech Sector
- Monday, Tuesday, and Wednesday are also great, as is Friday.
- 7-10 a.m. is the sweet spot.
- Weekends, especially the afternoons, are the worst.
Typically, IT companies believe that they cannot attract significant attention from the general public via social media. However, there are several methods for creating interesting material including behind-the-scenes footage, staff testimonials, and case studies.
The Ideal Time of Day to Share Educational Content on Instagram
Fridays and Saturdays are the happiest moments of the week.
Hours that work best are 9 a.m. to 8 p.m.
They’re most active on Instagram during the worst times of the day.
In order to get people interested in what you have to say, be specific about the institute’s campus life, workshops, events, etc. There are still individuals online late at night, so try putting up some posts between 8 and 11 p.m.
Strategies for Experimenting with When to Post
Due to Instagram’s recent changes, posting when users are actively browsing is a great method to have your content appear at the top of their feed. That’s why it’s crucial to determine when you’re most active on Instagram and post when you are most likely to reach your target audience. If you do it well, you can boost your following, get more people to interact with your posts, and even manipulate the algorithm itself.
Figure Out Who You’re Talking To
As we mentioned in the outset, it’s crucial to put yourself in the shoes of your target audience. It’s time to dive into Instagram’s stats and check for biases based on gender, location, and the like. Take note of the time zone where the bulk of your followers reside. Apply those learnings going future with the aforementioned info for optimal outcomes.
If you use Instagram, you shouldn’t limit when you post to just the optimal moment. The most effective way to learn is to try it out for yourself. As Instagram’s algorithm evolves, there’s no substitute for “set it and forget it.”
Do Some Checkpoints
Prepare a spreadsheet with information on the postings, the likes received, the date and time of posting, and the comments when you roll out A/B testing. After a month of experimentation, you’ll have enough data to use Instagram’s analytics to identify when you should be posting for most impact.
Posts Should Be Optimized
Just because you post at the optimal time doesn’t mean you’ll get the results you seek. Clearly, you have some work to do on the material you present to readers. Share engaging media to keep people engaged with your page. Incorporate positive captions and encourage readers to share their thoughts and reactions underneath. Get the most exposure by using the most popular hashtags in your field. Accordingly, if you combine the best-optimized material with the ideal time to post, you will get phenomenal results on your Instagram account.