How to Get Your Brand Into TikTok’s “For You” Section?On March 18, 2023 by Bryan Campbell
Only a few years after its launch, TikTok has become the most talked-about social media app. TikTok’s distinctive features, such as dancing challenges, unique filters, and most crucially, the “For You” page, have catapulted the social media sector.
TikTok’s fyp is a personalised page “in which the Service picks short films to display you based on what the Service feels could be interesting for you,” as stated in the service’s terms of service. In order to keep users engaged with the TikTok app, this function grants them access to a completely customised feed. As a result of the “For You” page’s algorithm, visitors now spend an average of 52 minutes per day within the app.
You may be curious about how the fyp works, and what goes into the creation of each user’s personalised “For You” feed, if that’s the case. According to the social media giant, there are three primary factors that decide which content appears on a user’s homepage: their own actions and those of other users, the videos they’ve seen, and the preferences they’ve made in their devices and profiles. 2 Video comments, likes, shares, and even old posts are all possible forms of user participation. Instead, Tiktok videos feature trending hashtags, noises, and captions. The “For You” page then compiles this information based on your location, language preferences, and device type. Because users don’t have to go looking for the content they want to see—all it’s laid out for them in the “For You” feed—these unique features create a deeper level of user engagement. (You might be getting a sense of how immensely addictive this social platform really is now.)
TikTok, especially after the spread of COVID-19, has become the social media platform where new trends first emerge. The app has erupted with products and chances that users can’t resist, from lip-synching to dancing to the best Amazon purchases. With over 600 million users worldwide3, the “For You” page is an infinite feed with limitless potential.
The “For You” page has become so ubiquitous that it may catapult not only brands but also influencers to prominence. Doja Cat had a solid foundation in the music industry before viral dances to her music propelled her to new heights of fame. Doja’s “Say So” was a “defining moment” in her career, as one critic put it. It’s also the pinnacle of her incredible, historic reign on TikTok. 5 Doja Cat’s professional advancement is in no small part attributable to the popularity of nearly eight of her songs on TikTok’s “For You” page.
Being featured on TikTok’s front page might open up incredible doors. Charli D’Amelio6, a dancer from the East Coast, had her life turned upside down after she posted videos of herself dancing to viral trends on the “For You” page of the app and is now its most followed user. Incorporating your methods into TikTok can result in a massive increase in brand exposure because of the app’s massive viewership. If you use TikTok’s “For You” page, you may show your audience a real-life example of your product, further boosting the credibility of your business.
With this in mind, any video content created by a company or influencer has the potential to appear on the “For You” tab; the question is how.
Essential Advice to Improve Your Odds
Being included on the “For You” page is not an exact science, but following strategies have been shown to increase your chances of being featured there:
Although it may seem obvious, when attempting to boost your visibility on the “For You” page through the use of hashtags, you are not simply entering any old hashtags. Check out the “Explore” section and look for trending hashtags instead. You can now see various trends, from music to similar hashtags and even to influencers who have used the hashtag, simply by entering terms that define your work. To increase your brand’s visibility and develop new connections, all you have to do is include the current hot hashtag in your videos before you upload them, or you can reach out to a potential Tiktok influencer.
When using a widely used app, it might be challenging for a business to reach a specific demographic. One solution is to schedule posts for times when the app’s user base is most active. This is why it’s important to post when your intended audience is online and most likely to read it. Despite the fact that the app is always evolving, businesses and brands have the option of using a Pro Account on TikTok. You can learn more about your audience, including when they’re most active, by using this function.
Since fads come and go so rapidly
It’s important to keep an eye on the current ones. TikTok users are continually innovating and spreading new trends, making it essential for your company to keep up. Memes, products, and even lip syncing are all examples of current trends that present simple opportunities to raise brand recognition. Sound is a key component of TikTok, and the app’s “Sounds” page allows users to see which songs and sounds are trending based on how many times they’ve been played.
As a result of Generation Z’s insatiable need for TikTok, countless items have gone out of stock and countless lives have been revolutionised. Learn from a digital marketing professional at our agency and supplement your current digital marketing techniques to get your brand featured on TikTok’s “For You” page.