IGTV For Business: 5 Key Benefits That You Deserve

Are you the one looking to boost your brand growth on Instagram? The channel recently launched an exciting feature called Instagram TV (IGTV) to engage audiences with the right marketing strategy. If you are already implementing content strategy on Instagram, then IGTV features take your business growth to the next level by boosting your brand awareness with customer loyalty.

IGTV is an engaging video format with unique content that gives brands huge potential to reach the right audiences. Using IGTV opens up the space for businesses to boost their marketing strategy on Instagram. But how to get the quick ways that benefit businesses in creating IGTV videos? Take a look at the benefits below for a clear understanding.

#1. Boost Your Product Visibility

Instagram has become one of the most popular social media platforms for brands to promote their product. Instagram launched the IGTV feature as its main support to create opportunities for brands to generate massive traffic and boost their visibility to wider audiences. Recent studies reveal that people show more interest in watching videos which means IGTV can help brands in extending their marketing effort.

#2. Educate And Entertain Audiences

The most popular video content with higher engagement is entertaining and educational videos. So, marketers leverage IGTV features to provide long videos to support their products. Launch new products and their information through engaging content to enhance the likes and views and gain new audience attention. IGTV videos provide an excellent opportunity to briefly showcase your product and its working to audiences that satisfy them to make a decision.  

#3. Increase Conversions And Engagement

Video marketing on any social media is the king of engagement. Moreover, long IGTV videos with interesting concepts provide an effective way to increase your conversion rate. With no restrictions, brands can create long videos by showcasing their products to their potential audiences. Preparing a compelling video concept provides a better chance to boost real likes for your IGTV content with increase in engagement rate. Also, there is an additional feature on IGTV that allows users to include a clickable link on the video description to enhance traffic.

#4. Build Own Community

Before the introduction of IGTV, most people preferred to watch short videos for 2 minutes. However, the trends keep on changing, which leads users to increase interest in watching long-form videos. So, Instagram introduced the IGTV feature to enhance the opportunity to build strong relationships between your audience and brand. IGTV videos for more than a minute provide flexibility for brands to create engaging content that increases interest in your brand and improves the curiosity to watch your IGTV videos further.

Use IGTV For Your Business

IGTV is an in-built feature on Instagram that helps to create your own channel within the application. The videos on your Instagram feed will never migrate to the IGTV channel. So, it is necessary to migrate your video to the IGTV channel or recreate your existing videos for more than a minute to engage audiences within your brand.

Uploading IGTV videos helps to stand out from the crowd by fulfilling the audience’s requirements. Since IGTV is a mobile-optimized video, keep it in the vertical format with a ratio of 9:16. You can also include a title and description with relevant keywords to get IGTV views from potential audiences. There is an option to include a website link or any landing page on the IGTV video to boost your visibility.

Wrapping Up

Instagram TV (IGTV) has the combined power of YouTube and Instagram feed, enhancing the greater chance for brands to boost their promotion and growth. The IGTV videos will be the blooming medium for brands to showcase their product and build immense trust in audiences. With the above benefits, start to create your IGTV channel with engaging videos for audience growth.