Instagram Unveils New Highlight Reel FunctionsOn May 18, 2023 by Bryan Campbell
Instagram has updated its short-form video format, Reels, with new features that will give artists more options for interacting with their followers.
Instagram has updated Reels with new functions that allow users to do more with their videos.
These additions were made so that content makers may better interact with their followers, draw in new viewers, and find fresh ways to express themselves.
More than 675.3 million people use this social networking site every month, and video is its fastest-growing feature.
This indicates that more than 25% of Instagram’s over 2 billion users are taking advantage of this feature.
New Audio Features, Interactivity, and Templates
Instagram Reels has updated its library of sound effects and added the ability for users to import their own audio recordings.
Other accounts will be able to utilise these recordings in Reels when they have been made public.
The increased character limit is only one of the recent changes. Instagram users may now upload videos up to 90 seconds in length, a 600% increase from the previous restriction of 15 seconds. Commercials in reels can no longer go on for more than 60 seconds.
Previously exclusive to Instagram Stories, you can now use interactive stickers in your videos as well. This opens up new ways to interact with your audience, such as through polls, quizzes, and emoji sliders.
Instagram has added the option for users to copy the format of an existing video when making a Reel. Users will just need to add and edit their own clips by replacing the placeholders with their own audio and video.
For Advertisers, Marketers, and Branders, Reels Is a Valuable Resource
Since 2018, the number of views that internet videos receive has roughly doubled, making them an invaluable asset for many advertisers. In particular, Reels have been shown to increase viewership.
Posting at least five reels during a 60-day period resulted in a 250% increase in followers for public accounts with more than 10,000 followers, as compared to the same group of accounts that did not publish reels.
The 1.5% interaction rate generated by Instagram video posts shows that users are doing more than just browsing.
In order to avoid coming across as attempting to sell anything to your followers, it’s important to keep this in mind when creating reels.
The last thing you want is for your fans to skip over your videos.
It is important to keep your audience entertained while also informing them.
Keep in mind that Instagram Reels aren’t typically long-form video material, so you’ll need to make the most of the time you have to capture your audience’s attention.
Businesses may make the most of this resource by informing their audience of future events, demonstrating how to make the most of their newest or best-selling items, and otherwise interacting with them.
When making a reel, it’s important to pick high-quality photographs and to employ some imagination when putting them together.
Use a video editing programme to create a high-quality Instagram Reel. Attempt either FilmoraGo or InShot.
Add music and transitions to your edited clip, then export your reel to Instagram.
Instagram has evolved into a powerful promotional medium for businesses in recent years. If used properly, it may help companies expand their customer bases.
Insights from Instagram Reels may provide you with a wealth of knowledge about your audience.
Then you can utilise that information to give them the kind of material they really care about.
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