Instagram Strategy For Your Brand GrowthOn April 22, 2023 by Bryan Campbell
Developing a successful Instagram growth plan is crucial if you want to see your account expand.
The truth is, no single approach will be optimal for all companies and influencers. It is up to the individual and the company to determine what does and does not work.
So, I’ve put together this list of tips based on my experience in digital marketing and social media to help you attract and retain more followers on Instagram.
What Should You Do to Refresh Your Instagram Marketing Plan?
A lot of companies employ shady methods to boost their following on Instagram. For instance, they artificially boost their Instagram follower counts by purchasing fake accounts.
It really is the simplest solution. However, if your interaction rate is poor because you have a lot of fake followers, no brand or business would want to collaborate with you.
However, what’s even more disappointing is… Increasing your following to boost product sales. No automated accounts, just genuine people making purchases from you.
Successful Instagram users know that the best way to get more followers is to use tried and true strategies.
Using hashtags is a great way to get your content seen. Hashtags, when used correctly, may also increase content visibility and interaction.
They can be useful if you know how to use them into your marketing plan. For example, the hashtags #beauty and #fitness, which are rather general, may be used quite regularly. Since there will be many posts with the same tag, yours may get buried. That’s why thoughtful hashtagging is so important.
Your Instagram posting schedule should be optimised.
Did you know that every minute, Instagram has 347,222 people looking at their feed?
In what ways does this impact your company?
You need to increase your Instagram content output if you want to attract more followers. If you don’t stand out from the crowd of other postings, yours may never be seen by your intended audience.
Keep in mind that Instagram now displays posts according to your interests, connections, and timelines. That means your postings only reach those who are interested in the topic or who have connected with your business in the past.
Get your audience
Increasing your Instagram following requires interaction with your followers. It’s a must-have. To increase participation, you need more than just intriguing material. Active social media management extends to the comments area.
The more interaction you can get from your followers, the better. Spend some effort in addressing their feedback as well. When answering, try to steer clear of platitudes. Use a natural, conversational tone.
Use Instagram’s video, live video, and story features
Instagram’s development may be greatly aided by the use of stories and videos. They provide you room to experiment and find novel methods to connect with your target demographic.
Not only that, though.The number of comments on videos often increases by a factor of 2.1. Furthermore, they have a 38% greater interaction rate than image postings. Therefore, the more videos you incorporate, the more exposure your material will receive.
Make use of user-generated content
Creating user-generated content is a great method to increase your Instagram following and activity. Use user-generated content to increase your Instagram following. If executed properly, this technique has the potential to dramatically increase a company’s profile and brand recognition online.
Create a hashtag and ask your fans to share photos of themselves utilising your product. Images of satisfied clients utilising your items can also be included on your Instagram feed.
Conduct Promotions and Contests
Do you adore deals and freebies? You do, of course. This is something that everyone does and is not likely to stop doing any time soon.
In what ways may you benefit from this?
Determine first what it is that your ideal customers need or desire.
Use the data to your advantage by holding sales or doing giveaways of items or services you think would be popular. Involve your audience in your campaign by asking them to share, like, and follow your content.
This method has the potential to significantly increase your Instagram following.
Take Advantage of Influencers’ Worth
Influencer marketing is essential if you want to see success on Instagram. In reality, working with Instagram influencers may increase both engagement and revenue.
In fact, consumers are more likely to follow influencers on Instagram than any other platform.
Similarly, 41% of customers in the same research stated that they learned about a new product or brand every week thanks to an influencer.
In addition, eighty-seven percent of respondents claimed they have made a purchase after seeing material created by an influencer.
Organically expanding your Instagram following is awesome. However, many up-and-coming opinion leaders will inevitably want some “paid” assistance at some point.
Instagram advertising serve this purpose.
Instagram advertisements are a terrific addition to any growth plan, but they are especially useful for new accounts.
If you know what you’re doing, advertising on Instagram is easy.
Boosting a single post or Instagram Story is the quickest and most straightforward method to start using Instagram ads.
Write a Full and Powerful Biography
To a certain extent, sharing excellent Instagram Stories, Reels, and Posts is futile. Even if you’re an expert at crafting the ideal post, it won’t amount to much if folks who click your bio are met with a poorly-done profile that lacks essential information.
Everyone’s bio should include a decent profile picture that conveys something about the person being followed. Dress the part if business or marketing is your speciality. Shorts and sandals are not appropriate attire for giving business advise.
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