The Complete Guide: Instagram Video MarketingOn April 18, 2023 by Bryan Campbell
Did you know that there are four distinct video file types supported by Instagram? Clips, Streaming, Live, and Instagram Videos.
Instagram users are spending more and more hours every month watching videos.
This indicates that videos on Instagram are getting the same amount of likes and comments as photos.
As a consequence, the majority of firms are now actively engaging in Instagram video marketing, and the number of Instagram posts that include videos has been steadily growing over the past several years.
Instagram video marketing allows businesses to introduce themselves and their products to the globe in 60 seconds or less.
What exactly is video advertising?
If I had to give a definition of video marketing, I’d say it’s a means to express a brand’s narrative, reach a wider audience, boost sales, and improve customer engagement and education.
Instagram video categories
One of the first things you should do for your company is decide what kind of Instagram videos you want to employ. The various video options are as follows:
Instagram’s video feature, “Stories”
Real-time Instagram, Instagram Highlights, Instagram Stories
Instagram Stories are short, looping videos that only last for 24 hours.
Promote your goods, tools, or messages to your audience on Instagram Stories while maintaining high levels of interaction.
Make your Stories more engaging by using filters, emoticons, tags, and stickers.
Instagram users who don’t want their Stories to go forever can preserve them as Highlights.
Filmed for Instagram
This year, Instagram officially rebranded IGTV and feed videos as Instagram Video.
Similar to picture posts, these movies may have durations of up to 60 minutes and support filters, geotagging, subtitles, and location information.
When an account goes live, they will be shown at the top of the Stories bar with a Live symbol, and their followers will receive a notification that a new live session has begun.
Once an Instagram Live is over, it may be seen by the public for 30 days before being deleted.
Instagram Reels, modelled after TikTok, consist of 15-30 second videos shot using the app’s built-in camera or selected from a user’s picture gallery.
The filters, timer, GIFs, soundtrack library, and green screen mode in these videos make them entertaining and interactive.
Reels should be shot in a 9:16 vertical portrait aspect ratio.
Concepts for Instagram Videos
Branded videos have a predetermined message that serves to introduce the company to the viewer. They tend to focus on advertising and storytelling for a certain brand.
This kind of film isn’t made to directly market a product or service, but rather to connect with people on an emotional level and humanise the brand.
The company’s services and goods are shown in detail in the videos.
These films show clients not just what the product can do for them, but also what issues it can address.
Video advertisements for products should be entertaining and informative in order to convince potential buyers of the product’s usefulness.
Tutorial videos are how-to videos made by companies. They include detailed instructions on how to operate a product.
Users often find them quite helpful since they provide a concise and easy to understand presentation of important information.
Instagram users may now store videos for later viewing and use the content at their convenience.
Additional product details, such as care instructions, may be found in instructional Instagram videos.
The basic goal of educational videos is to impart knowledge to the audience.
Companies may utilise instructional movies to show customers what issues their goods and services address.
A high-quality instructional film will be detailed, accurate, and educational.
Instagram now supports live video streaming with a feature called “Live Videos.”
These movies are great for documenting major company happenings like the introduction of a new product.
When an Instagram live broadcast is complete, the video may be downloaded to your device or converted into an IGTV.
This choice was out of reach in the past, so seize the moment while you can.
With this strategy, marketers can provide their consumers with more in-depth information thanks to an Instagram video restriction far larger than that of conventional videos in the feed.
Content created by users
It includes all media formats (photos, videos, texts, and sounds) made and uploaded to social media by your clientele.
Brands can demonstrate their communities that their opinions are heard by including user-generated video content in their Instagram video marketing plan.
Visual storytelling now plays a crucial role in any successful company plan.
Videos, as opposed to still photographs, are a more effective medium for commercial promotion.
Instagram users have the option of posting videos anywhere from 10 seconds up to 60 minutes in length, allowing them to tailor their marketing campaigns to their own requirements and preferences.
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